Among the most viewed Indian trailers, Pushpa 2: The Rule reigns supreme, crossing a monumental 100 million views. However, the list also includes a surprising #2 entry that surpassed expectations, overtaking Stree 2, Kalki 2898 AD, and others. Here’s a detailed look at the top 10 most-viewed Indian movie trailers of 2024 and what made them so iconic. 2024 proved to be an unforgettable year for Indian cinema, with fans eagerly flocking to YouTube and other platforms to catch glimpses of upcoming blockbusters.
1. Pushpa 2: The Rule
Total Views: 100+ Million
Highlights:
Allu Arjun’s Pushpa 2 trailer leads the charts, delivering a fiery continuation of the franchise that took India by storm. The trailer showcased larger-than-life action, the iconic “Thaggede Le” attitude, and an exploration of Pushpa’s journey from a smuggler to a folk hero. DSP’s pulsating score, Sukumar’s gripping storytelling, and Rashmika Mandanna’s presence added to its universal appeal. It’s no surprise that this trailer smashed records within hours of its release, resonating with both mass and class audiences.
2. Kalki 2898 AD
Total Views: 85+ Million
Highlights:
This sci-fi magnum opus starring Prabhas, Amitabh Bachchan, Deepika Padukone, and Kamal Haasan is one of the most ambitious Indian films to date. The trailer for Kalki 2898 AD featured futuristic settings, intense action, and a thought-provoking storyline that wowed audiences. The film’s scale and its collaboration with Nag Ashwin further amplified the trailer’s popularity, making it one of the most-talked-about visuals of the year.
3. Stree 2
Total Views: 78+ Million
Highlights:
The much-awaited sequel to the horror-comedy Stree, this trailer brought back Rajkummar Rao, Shraddha Kapoor, and Pankaj Tripathi for another spooky and hilarious adventure. With its blend of scares and laughs, the trailer captured the essence of the first film while teasing a bigger and more thrilling narrative, garnering massive views within a short span of time.
4. Tiger 3
Total Views: 75+ Million
Highlights:
Salman Khan’s Tiger 3 trailer was an adrenaline-pumping showcase of espionage, action, and emotion. The teaser glimpses of Salman and Katrina Kaif’s return as super spies were enough to generate buzz, and the addition of Shah Rukh Khan’s cameo elevated its excitement. Directed by Maneesh Sharma, this installment is part of YRF’s spy universe, making the trailer a must-watch for fans of big-scale action cinema.
5. Dunki
Total Views: 72+ Million
Highlights:
Starring Shah Rukh Khan and directed by Rajkumar Hirani, the Dunki trailer was a blend of comedy, drama, and social commentary. Audiences were drawn to SRK’s emotional performance and the relatability of the subject matter, making the trailer an instant hit with both domestic and global audiences.
6. Adipurush (Revised Trailer)
Total Views: 65+ Million
Highlights:
After the initial backlash during its teaser release, the revised trailer of Adipurush impressed audiences with its improved visual effects and emotionally resonant storytelling. Based on the Ramayana, this Prabhas-led epic drew viewers with its mythological grandeur and heartfelt narrative.
7. Jawan (Special Cut)
Total Views: 62+ Million
Highlights:
Although the film itself released earlier in the year, a special cut of Jawan’s trailer featuring never-before-seen action sequences and emotional beats captivated fans once again. The Shah Rukh Khan-starrer proved its staying power as fans revisited its intensity and brilliance.
8. Animal
Total Views: 60+ Million
Highlights:
Ranbir Kapoor’s Animal, directed by Sandeep Reddy Vanga, delivered a powerhouse trailer showcasing themes of family, redemption, and action. The raw emotional undertones and stunning cinematography resonated with audiences, making it a major highlight of the year.
9. Leo
Total Views: 58+ Million
Highlights:
Vijay’s Leo, directed by Lokesh Kanagaraj, garnered huge attention with its intense action and suspense-filled trailer. As part of the “Lokesh Cinematic Universe,” Leo became a hot topic among Tamil cinema fans, driving high viewership.
10. Bhagavanth Kesari
Total Views: 50+ Million
Highlights:
Nandamuri Balakrishna’s mass entertainer Bhagavanth Kesari rounded out the list with its powerful trailer. Packed with action, emotional drama, and catchy dialogues, it catered to Balakrishna’s loyal fanbase, making it a success across platforms.
Why These Trailers Dominated in 2024
1. Pan-Indian Appeal
Many of the trailers on this list, like Pushpa 2, Kalki 2898 AD, and Tiger 3, catered to audiences across languages and regions, thanks to their pan-Indian narratives. This ensured that they reached a wider audience, both domestically and internationally.
2. Star Power
The involvement of major stars like Allu Arjun, Shah Rukh Khan, Salman Khan, Prabhas, and Ranbir Kapoor guaranteed attention. Their massive fanbases were instrumental in generating high viewership numbers.
3. Social Media Amplification
Trailers went viral on platforms like Twitter, Instagram, and YouTube, with fans and influencers amplifying the buzz. The discussions, memes, and debates surrounding these trailers added to their popularity.
4. High-Quality Content
Each trailer on this list offered something unique, whether it was the emotional storytelling of Dunki, the mythological grandeur of Adipurush, or the intense action of Pushpa 2. This quality content ensured that viewers not only watched but re-watched the trailers.
Conclusion
The year 2024 has shown how important trailers are in building excitement and anticipation for films. From the record-breaking success of Pushpa 2: The Rule to the surprising entries that defied expectations, these trailers have set the tone for what audiences can expect in Indian cinema. As the industry continues to evolve, it’s clear that the art of crafting trailers will remain a crucial aspect of engaging with audiences worldwide.
